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FOLOS to Showcase, “System In A Box,” Online Ordering Solution at FSTec in Dallas, TX

By | Food Online Ordering Systems News, Growing Your Restaurant | No Comments

Food Online Ordering Systems has recently announced plans to attend the Food Service Tec (FSTec)2016 tradeshow and conference, taking place September 25-27 in Dallas, Texas.

About FSTec

The FSTEC 2016 tradeshow is a networking and professional education event tailored to the food service technology market. Bringing together experts in fields ranging from POS technology to Human Resources and facility management, the FSTEC 2016 event is the largest event like it in the country.

Expected to be in attendance at the event are representatives from big names in the retail and foodservice spaces, including 7-Eleven, Fox Restaurant Concepts, Chili’s Grill and Bar, McDonald’s and more. The biggest draw for this tradeshow isn’t only the networking opportunities; there will also be business seminars on subjects including Leadership, Personnel Management and Tip Management. The powerhouse line-up of speakers include 43rd President of  the United States George W. Bush as well as top brass from Tier 1 & 2 brands such as Arbys, McDonalds, Chili’s and TGI Fridays.

About Food Online Ordering Systems

Restaurant-Online-Ordering-SystemFood Online Ordering Systems will be showcasing their “system-in-a-boxrestaurant online ordering system at FSTEC 2016. Todd Burge, Founder and CEO of Food Online Ordering Systems, released a statement regarding the upcoming tradeshow and what role FOLOS will be playing there, stating, “We’re particularly excited about having a presence at this year’s FSTEC. Our online ordering offering is a perfect fit for multi-unit franchise brands who may have multiple point-of-sale systems in play.  We work alongside any POS or processor providing a consistent online ordering experience for the restaurant brand.”

In what is being hailed as an industry first, Food Online Ordering Systems has done away with percentage-based commissions on online ordering and replaced it with a flat-fee, comprehensive solution that does more than just allow for internet ordering. Key features of the system include integration with existing ordering processes, easy ticket printing featuring EPSON Omnilink Merchant Services printers, enhanced customer management tools and much, much more.

Restaurant professionals in the food service industry know they need to provide online ordering for their patrons, but they may not know that they can do it inexpensively while also providing a better ordering experience for the customer. The FOLOS system can also be customized for specific restaurant need, Add to that a seamless order entry and fulfillment system that employees love, and the entire service offering from FOLOS becomes a must-have for both big and small chain owners and operators.

Contact Information

Those interested in meeting with representatives from Food Online Ordering Systems at this year’s FSTEC 2016 tradeshow can arrange a meeting by visiting www.foodonlineorderingsystems.com and clicking on ‘Contact’.

fstec

Join Food Online Ordering Systems and RSPA at RetailNow in Grapevine Texas

By | Food Online Ordering Systems News, Online Ordering Reseller | No Comments

Food Online Ordering Systems is scheduled to attend the 2016 RetailNow tradeshow and symposium taking place from July 31 to August 3, 2016 in Grapevine, Texas.

ENVISION_SOFTWARE_PARTNERThe 2016 Retail Now event is being hosted by the Retail Solutions Providers Association (RSPA), and the show will be bringing together professionals from all sectors of the point-of-sale industry, including software vendors, service providers and hardware manufacturers. Sponsors of the event include Epson, Moneris, Vantiv, and Cayan, among others.

The flagship product now available from Food Online Ordering Systems is a full, ‘system-in-a-box’ online ordering solution that gives restaurants more control over their online presence while enhancing the overall online customer experience. Furthermore, the online ordering solutions available from FOLOS are much less expensive than competitive vendors.

Food Online Ordering Systems hopes to expand its footprint in the online ordering space by networking with and educating the attendees of this year’s Retail Now tradeshow. Todd Burge, Founder of Food Online Ordering Systems, stated, “We have a lot to showcase at Retail Now this year, and I’m particularly interested in seeing how the market will react to some of our newer services. We’re all expecting a successful event; part of that success will be expanding our channel and online online ordering reseller program.

Those interested in visiting with representatives from Food Online Ordering Systems at the 2016 Retail Now tradeshow can arrange a meeting by clicking here: Restaurant Online Ordering Reseller

RetailNOW-2016

Is Your Restaurant Online Ordering Model Destroying Your Profit Margins?

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Hospitality Leader – 3/16/2016

http://www.hospitalityleaderonline.com/doc/is-your-restaurant-online-ordering-model-destroying-your-profit-margins-0001

Restaurant And Hospitality IT News For VARs

Online ordering is changing the way restaurants do business. While the restaurant industry has always been competitive and risky, changes over the past five years in tech have added a new variable for restaurant owners to consider: online ordering is now a vital part of how restaurants handle pick-ups, deliveries, and reservations. Millennial customers also have higher loyalty rates depending on how accessible their favorite restaurants are online. In the end, online ordering is a must-have for any restaurant today.

Because of shift in customer thinking when it comes to online ordering, restaurateurs working to build their market share find it essential to have online ordering options available to their customers. But the most common online ordering options have high fees which can make the difference between success or failure for restaurant owners. By contrast, the right online model can help your business grow and thrive instead of potentially dooming it to failure.

Are Percentage-Based Ordering Models Eating Into Profit Margins?

To restate what most owners already know: depending on a restaurant’s overhead, the profit margin can often be rather small (often from 3% to 10%, according to recent industry estimates). For successful restaurants, the profit margin can be anywhere from 20-30%, but the built-in costs of restaurant maintenance mean it won’t get much higher– and that profit margin is almost always the difference between success and failure. In fact, most new owners don’t realize at the outset just how razor-thin restaurant profit margins can be, which is why the restaurant industry claims a staggering 60-70% failure rate on average over a ten-year period (some analyses actually put the number slightly higher). However, assuming that a restaurant was profitable before the age of online ordering, adapting to new marketplace realities can seriously change the game for the worse. Here’s why.

A recent article in Quartz magazine, taking into account data from multiple restaurant online ordering companies’ IPO’s, discovered that the average commission made by these companies was a staggering 13.5%. Whatever benefit these companies provide in terms of helping restaurants build their business online is almost completely erased by the fact that the percentages they take out can often be considerably higher than a restaurant’s profit margin, meaning that the business will actually be unprofitable over the long term. Even worse, most business owners are rarely aware of what is happening, as their statements seem to indicate hidden fees and penalties that weren’t necessarily explained, leading to individual charges looking much smaller than the actual totals being charged to the business.

Faced with the possibility of moving into negative cashflow territory, restaurants often find that making use of online ordering can hurt their business, so they are faced with two uncomfortable choices: taking losses with large online ordering companies (directly affecting their cashflow) or skipping out on online ordering altogether (meaning a serious loss of revenue in today’s business marketplace.) The inevitable result for restaurants choosing the former option is to raise prices to offset the loss from online ordering, which usually results in tacking on a fee to offset the cost of the online ordering system or raise prices on their dishes overall. The result in either case is customer inconvenience and, in many cases, attrition.

Finally, to make matters worse for the industry overall, predatory online ordering companies almost always target new restaurant owners to “lock them in,” with those owners not realizing just how much of their profits are being eaten into by their online ordering system.

Even worse for restaurant owners, often these companies use SEO techniques which create total dependence on the online ordering company. A good example of this is the use of “microsites” that exist on the online ordering company’s end. They create mini websites that steal traffic from a restaurant’s own website. This technique is the opposite of traditional advertising, such as PPC (which is designed to reach new users) and user base advertising (reaching out to existing customers a restaurant acquires).

Often when restaurants sign up with online ordering companies, microsites for the restaurant will be created on the online ordering company’s website. (This is important to remember, because this is not going to the restaurant’s website, but the online ordering company’s site.) Because of the relative weight of the online ordering company’s size, chances are that potential customers looking for a restaurant will see the microsite before the restaurant’s own website, meaning that native web traffic that would have gone to a restaurant website (people looking for a restaurant’s menu or directions, for example) will be redirected to the online ordering company’s website, which will then downgrade the restaurant website’s own ranking. What this means for the restaurant in this example is that the exorbitant fees involved are compounded by a new problem: online web traffic is being shifted from the restaurant site to the online company’s site– meaning online ordering companies actually damage a restaurant’s web presence to build their own customer bases.

Solutions Where Online Ordering Can Mean the Difference Between Success and Failure

Recognizing the potential for disaster these margins mean for the online ordering industry and the restaurant industry in general, one online company has decided to do something about it. Food Online Ordering Systems, a successful national online ordering solutions provider, has developed a food online ordering system which allows business owners to take control of their web traffic and get online sales without paying a commission. This flat rate service saves restaurants $1,000 each month in commissions they are currently paying making the cost of running an online ordering system more manageable overall. With online ordering tied directly to the portal, everything from order tracking to payment organically becomes part of a restaurant’s existing order process.

Further, by focusing on a restaurant’s organic SEO visibility, restaurants using Food Online Ordering Systems’ portal are no longer trapped by online ordering companies’ predatory SEO techniques. A restaurant with well-maintained SEO is not dependent on the online ordering company, but gets to keep their customers for themselves, without worrying that their online ordering company is trying to undermine their own client acquisition efforts.

Flat rate ordering means that the total cost of online ordering leaves the realm of percentages of overall sales volume and moves towards a single, easy-to-understand pricing model. Online ordering moves over to the general cost of maintenance, and worries over how much is going to be taken out in a given month is over. This also means that the problem of worrying about increased costs overall is related directly to profits and volume, not how much the online ordering system will take out in a given month.

Online Ordering that Helps Manage Costs

Restaurant owners are discovering two facts about online ordering that direct them in opposite ways. The first is that online ordering is a virtual necessity in the modern business marketplace. The second is that many online ordering companies are extracting commissions from them that can crush their business model without making potential catastrophic changes to their pricing structure.

In this market environment, Food Online Ordering Systems offers restaurant owners a cost-effective alternative which is set to disrupt the online ordering industry. By helping restaurant owners by giving them the ability to finally get their online costs under control, the company’s flat-rate model is bound to change the way restaurants treat their online ordering systems. And in an industry where 7 out of 10 restaurants can’t make enough of a profit to survive, Food Online Ordering Systems’ flat-rate model is making enough of a difference to help establish this competitive industry’s future success stories.

If you’re a restaurant owner and have become concerned with the total cost of your online ordering system, it might be time to look at an alternative pricing structure that fits your business from Food Online Ordering Systems. With some online ordering companies charging well over 15% commission rates to get a business online, using an affordable, stable flat-rate online system that integrates with your existing POS may be the missing piece that makes the difference between long-term success and failure later.

About Food Online Ordering Systems

A fixed cost provider of custom online ordering solutions for restaurants, Food Online Ordering Systems can stand alone next to any point of sale system or be fully integrated. It is completely white label so it is your branding that your customers see. It can also be made available to customers as a branded mobile app for Android, iOS, Windows devices, or as an app on Facebook. The company can help build the code and design the best look working with the restaurant’s colors, logo, and photographs of its menu items and help set up secure payment portals. They also accommodate restaurant loyalty programs and can generate maps to allow customers to locate branches quickly. Food Online Ordering Systems will build and design a custom solution tailored to your restaurant.

http://foodonlineorderingsystems.com/

You may also connect with Food Online Ordering Systems on Facebook (http://www.facebook.com/FoodOnlineOrderingSystems), Twitter (http://twitter.com/Folosinc), and YouTube (http://www.youtube.com/c/foodonlineorderingsystemsforrestaurants).

How FOLOS is Changing the Face of Ordering Food Online

By | Food Online Ordering Systems News, Growing Your Restaurant, Restaurant Marketing Tips | No Comments

As the owner of a busy restaurant or catering service, you may be using an ordering service online for your delivery and take-out orders. If you are, then you’re likely paying a certain percentage on every dollar that you spend to the service provider of that specific ordering system. Over time, this can start to really add up. Food Online Ordering Systems (FOLOS) has the perfect solution for your restaurant!

Because your expenses include the cost of food, overhead, labor, and any other related costs, how much are you actually earning from your to-go orders? Probably, not much. However, this is the reality for a number of restaurant owners. They mistakenly believe they have to sacrifice a slice of their overall profits just to compete with other restaurants. Once they review their statements, however, they can clearly see where the dollars are leaking. For some restaurants, the numbers can be several hundreds of dollars per month, even thousands in some cases.

Today, virtually any restaurant that doesn’t have a strong presence online, not to mention the absence of a food ordering system online, is costing them money. In other words, it’s impacting the bottom line. Nowadays, hungry customers want what they want, when they want it, and don’t have the time or need to keep a paper delivery menu on-hand to order food. The fastest and most convenient way for any customer to contact a store is through the touch of a button, whether it’s on their smartphone or some other electronic device.

FOLOS

Food Online Ordering Systems

The New and Improved Way of Ordering Food Online

Food Online Ordering Systems is now FOLOS. What is FOLOS? FOLOS is a better way for people to order food online. The system can either be fully incorporated into a restaurant’s current point of sale system or used as a standalone on FOLOS’s website. Another option is to have your customers use it as a mobile app for their Windows devices, iOS, Android, or on Facebook as well.

FOLOS can offer a number of advantages for any restaurant or catering service. For instance, all approved orders can be integrated into the system that’s already currently in place on location. FOLOS takes care of everything so that neither the customers nor the restaurant owners have to lift a finger. In fact, FOLOS can help your restaurant or catering service by using the colors, the photos of your menu, and the logo of your business in order to design the ideal look and feel of your new website. They can also help with the more logistic aspects as well such setting up a secure payment portal.

Furthermore, FOLOS makes it incredibly easy for people to pick and purchase the food that they want to ultimately order in addition to creating helpful maps so that customers can quickly locate a specific branch. By using a food ordering system online, hungry customers can always check the status of their food delivery via SMS or app notifications, or through email.

When you stop to consider that other online ordering companies are charging about 15 percent of every sale on average, it’s shocking since most restaurants are making around 25 cents on the dollar in most cases. If you do the math, that’s more than 50 percent of your profits. FOLOS offers a fixed rate that’s more around a third of the cost of your rivals. Also, there’s no service charge for a sale either, unlike many other ordering systems online charge today. Although most charge about 15 percent of the total cost of the sale, FOLOS just charges a fixed flat rate instead along with providing outstanding support for free.

Other Benefits of Using FOLOS

  • Incorporate with Current Restaurant Point-of-Sale or Standalone

FOLOS can make your existing online ordering system work seamlessly with your current POS. They can also integrate any loyalty programs directly into your ordering system online as well.

  • Innovative Technology

FOLOS utilizes cutting-edge technology along with the industry standards in order to develop your site and ordering service online. Secure, sleek, fast-loading sites are their top priority and they always try to go above and beyond.

  • 100% Automated Service

Because there’s no need to answer phones, check faxes or emails, you can utilize your time and resources much better in order please your customers instead. The service is totally automated and created to be a 100 percent hands-off approach by batching and producing daily reports. FOLOS takes care of everything and even alerts you if there’s a problem you need to know about.

  • Branded Design and User-Friendly Interface

FOLOS considers the logo and colors of your restaurant in order to ensure that both your site and ordering platform online are in complete harmony with your brand based on your standards. They’re experts at streamlining functionality in order to enable your customer base to easily and effortlessly place an order with your restaurant.

  • Notifications in Real-Time

With real-time notifications via SMS, apps, or email, your customers will always know the status of their food delivery until it arrives. Customers have up-to-the-minute stats on the whereabouts of their food.

  • Tamper-Proof, Safe, and Secure

FOLOS incorporates the latest technology in order to keep the personal and sensitive information of your customers completely safe and secure. They can help you generate a convenient online payment platform that facilitates a safe and easy way for your customers to purchase food online.

  • Plenty of Goodies to Choose From

You get to pick and choose your ordering system online a la carte. Save money by keeping only the features you want and need. You can let FOLOS help you create a package that will best accommodate the ultimate goals of your business.

  • Mobile Friendly

Regardless if your customers use a Windows, Android, or iOS device, they can easily place an order online with your restaurant or catering service. Besides just using the website of your restaurant, they can also use online ordering apps on their tablets or mobile devices – the choice is theirs.

  • Charge-Free Service for Each Sale

Compared to other online ordering companies, FOLOS doesn’t charge outrageous fees for their services. It doesn’t matter whether you’re doing $2,000 or $20,000 a month online, you’ll still pay the same flat rate, which is generally about one-third of the total cost of your rivals.

  • Boost Your Brand

Because FOLOS creates easy-to-use platforms for ordering online along with functional and aesthetically-pleasing websites, your customers can check out with no problem directly on your site.

  • Various Available Payment Platforms

Need more than one payment platform to serve your customers? Of course, you do. FOLOS can accommodate a number of different platforms including bank transfers, credit cards, or PayPal.

Customers want service that’s quick, easy, and super convenient no matter what they’re buying. With FOLOS, any business in the food industry can benefit from a having a functional website and easy-to-use apps that enables their customers to pick what they want from a menu and have it quickly delivered with the simple touch of a button.

MEDIA ALERT: Denver, CO., October 14, WestEX 2015

By | Food Online Ordering Systems News | No Comments

WestEx-Map-Sysco-Show

Epson & Food Online Ordering Systems to Demonstrate Joint Solution at the WestEX 2015 Restaurant Tradeshow

What: Epson America, Inc. and Food Online ordering Systems, will be demonstrating their joint solution at WestEX 2015. Attendees will be able to see how Food Online Ordering Systems’ online ordering system leverages Epson’s Omnilink® TM-T88V-i intelligent printer to better facilitate the restaurant online ordering process and improve sales.

Epson America, Inc.

Epson’s smart printer, coupled with Food Online Ordering’s solution, creates one of the most efficient systems in the marketplace that works alongside any restaurant POS (point of sale system). Food Online Ordering’s affordable, in-house system, branded to their customers, can fully integrate with a restaurant’s POS system, website and online presence.  Busy restaurants are able to get the orders in real-time without having to deal with faxes, emails, or tablets. Food Online Ordering Systems will be offering customers a 90-day trial of the system with free setup at the show.

Organized by the Colorado Restaurant Association (CRA), WestEX 2015 will feature restaurant professionals and business owners from the central western region partaking in group discussions and seminars. Topics to be covered at the event will include boosting restaurant sales with a strong online and mobile presence, using data to increase restaurant revenue, social media advertising, and cyber security measures for restaurants.

When:  October 21, 2015.

Where:   Colorado Convention Center, Denver, Colorado, Hall D, Booth 933

About Food Online Ordering Systems
A provider of online ordering solutions for restaurants, Online Ordering Systems’ food ordering system can stand alone as a website or be fully integrated into a restaurant or catering service’s existing website by simply adding an Order Online button. It can also be made available to customers as a branded mobile app for Android, iOS, Windows devices, or as an app on Facebook. The company can help build the code and design the best look working with the restaurant’s colors, logo, and photographs of its menu items and help set up secure payment portals. They also accommodate restaurant loyalty programs and can generate maps to allow customers to locate branches quickly. Using our food ordering system, customers can monitor the status of their delivery through SMS notifications, email, or app notification.
http://foodonlineorderingsystems.com/

You may also connect with Food Online Ordering Systems on Facebook (http://www.facebook.com/FoodOnlineOrderingSystems), Twitter (https://twitter.com/Folosinc), and YouTube (https://www.youtube.com/c/foodonlineorderingsystemsforrestaurants).

About Epson America, Inc.
Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For over 40 years, Epson’s advanced technology has been at work in millions of POS systems around the world. Today Epson’s Business Systems Division continues to bring industry-leading, open architecture, smart technologies to the point of service. You may also connect with Epson America on Facebook (http://www.facebook.com/Epson), Twitter (http://twitter.com/EpsonAmerica), and YouTube (http://www.youtube.com/EpsonAmerica).

EPSON is a registered trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. OmniLink is a registered trademark. All other trademarks and/or registered trademarks are property of their respective owners.

Logo – http://photos.prnewswire.com/prnh/20121130/LA21891LOGO

/PRNewswire — Oct. 14, 2015/

SOURCE Epson America, Inc.

WestEx

Online Ordering: Restaurants Pay The Price

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Using a Commission Based Online Ordering Company? Have you looked at your statements lately?

If you are a restaurant owner and use an online ordering service for your take-out and delivery orders, then chances are you are paying a percentage of every dollar spent through that ordering system to the service provider. Every. Single. Dollar. Since those dollars also cover food costs, labor, and other important overhead expenses, how much are you able to keep from those to-go order dollars? Pennies, if you are lucky, but for many restaurants the truth is often that they are sacrificing their profits from online ordering just to stay competitive.  Many restaurants do not even realize what they are paying until they look at their statements.  In most cases it is several hundred to several thousand dollars a month.

OnlineOrdersSurpassPhoneOrdering

Let’s face it. In today’s modern, digital, socially-networked, smart phone kind of world, not having an online ordering system seems almost archaic. Worse, the potential of losing business to a competitor who uses one of these services, can make online ordering feel like a requirement, rather than an option. Your food is delicious, and you want it to reach as many mouths as possible, but you don’t want to go broke through paying a high percentage of every online order to a service provider. After all, your menu printers don’t charge a percentage of your orders, and neither does your point of sale company, so why should your online ordering service? Until recently, the only available option has been to pay a commission, averaging about 14% of each order (gasp!) to an online ordering company, but there is a different idea making waves in the industry; an idea that could change the game. Big time.

What game, you ask? How about the game of corporate greed destroying small businesses. Or, you could think of it as the Game of Forks, and the Lannisters are in charge. According to an article published by NPR on August 12, 2013, common commission based online order companies don’t just charge a percentage based fee, but also tack on additional charges and even increase percentage rates if the restaurant starts making more moolah! Now that’s just appalling. Most restaurants are owned by small business owners are working to make money for themselves, not for online ordering services providers. So, what’s the alternative? Food Online Ordering Systems only charges a low flat monthly rate instead of a percentage of each order. Now THAT’S an idea! Rather than paying a commissions, with rates that vary depending on how much business your restaurant pulls in, you could be paying as little as a just few bucks a day for the same service.

With a flat rate, the cost of your online ordering service doesn’t change, you pay roughly a $150 per month whether you sell $3,000 or $5,000 worth of delivery orders, while a 14% commission would mean paying $400-$600 on the same orders. One doesn’t have to be the Master of Coins to see the value in flat rates over commissioned rates!

The theft is about more than money. It’s about your customers and your dream. Your dream to have a successful restaurant, make money, and feed hungry customers in the process. When profits for orders that typically represent a large percentage of one’s business are being gobbled up by an online service provider, then it is hard to stay afloat, let alone get ahead. When you can’t get ahead, other restaurants are able to move in and take business away from you. When you lose business, your dream slips away. Greedy commission-based companies are taking away more than just your money – they are threatening your bottom line, taxing you for being successful, and making you dance to their tune. They are stealing your dream.

Maybe it’s time to take your dream back. After all, you deserve to be successful, and no vendor should have the power to take that away from you, especially when there are other alternatives devoted to helping you grow your dream, rather than steal it from you.

Food Online Ordering Systems Certifies Epson Smart Printers For Its Restaurant Online Ordering System

By | Food Online Ordering Systems News | No Comments

LONG BEACH, Calif., April 28, 2015 /PRNewswire/ — Epson America, Inc., a leading supplier of value-added Point of Sale (POS) solutions, today announced that Food Online Ordering Systems, a provider of online ordering solutions for restaurants, has selected Epson’s Omnilink® TM-T88V-i and OmniLink TM-T20II-i intelligent printers for their unique ePOS™ Print and Server Direct Print technologies to better facilitate the restaurant online ordering process and improve sales. The solution is available from Food Online Ordering Systems today.

According to Hospitality Technology’s 2014 Restaurant Technology Study, nearly one in four restaurants offer online ordering and their next horizon will be to take online ordering to a mobile platform via apps and websites.

“As online food ordering has been making the move to mobile, Food Online Ordering Systems recognized the need for a more efficient and convenient mobile online ordering solution,” said Tom Kettell, director, commercial channel sales at Epson. “They have the technology and skill to take the online restaurant ordering experience to that next level. And together, we can create a more appealing online food ordering experience for customers while simultaneously enabling restaurants to maximize their business potential.”

“It’s all about convenience for the customer and Epson provides the ideal addition to our restaurant online ordering solution,” saidTodd Burge, CIO at Food Online Ordering Systems. “Epson’s TM-i intelligent printer series’ ability to communicate directly with remote devices without the need for a server or PC, was a key factor in the selection.  Restaurant customers will be able to place an online order with any computer, iOS-, Android mobile, or Windows device.  This way, everyone in the restaurant can make the most out of  their time serving customers rather than attending to phones, computers emails and faxes. They simply fill the order when it prints.”

“Food Online Ordering Systems has increased our food orders by more than 10%,” said Linda Johnston of Abo’s Pizza in Longmont, Colorado.  “We are doing about $4,000 per month in online sales now.  On our counter we have an old cash register and our Epson printer.  It’s like magic, we added a button to our website and the online order just prints out!”

Epson OmniLink TM-T88V-i  and TM-T20II-i

With built-in processing power and unique ePOS technology, Epson’s OmniLink solutions supports web-based printing from any mobile device with no print drivers, plug-ins, PCs or costly application changes.  They also enable mobile devices to communicate directly with peripherals connected to the OmniLink TM-T88V-i, such as a bump bar, kitchen display or up to 20 slave kitchen printers.

http://pos.epson.com/Products/prodsSmartPOS.htm

About Food Online Ordering Systems

A provider of online ordering solutions for restaurants, Food Online Ordering Systems can stand alone as a website or be fully integrated into a restaurant or catering service’s existing website by simply adding an Order Online button. It is completely white label so it is your branding that your customers see.  It can also be made available to customers as a branded mobile app for Android, iOS, Windows devices, or as an app on Facebook. Food Online Ordering Systems will build and design the best look working with the restaurant’s colors, logo, photographs of its menu items, and help set up secure payment portals. They also accommodate restaurant loyalty programs and can geocode multiple location franchise restaurants. Using our food ordering system, customers can monitor the status of their delivery through SMS notifications, email, or app notification.  It also works with your point-of-sale system as well as several payment gateways.

http://foodonlineorderingsystems.com/

About Epson America, Inc.

Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For over 40 years, Epson’s advanced technology has been at work in millions of POS systems around the world. Today Epson’s Business Systems Division continues to bring industry-leading, open architecture, smart technologies to the point of service. You may also connect with Epson America on Facebook (http://www.facebook.com/Epson), Twitter (http://twitter.com/EpsonAmerica), and YouTube (http://www.youtube.com/EpsonAmerica).

EPSON is a registered trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. OmniLink is a registered trademark and EPOS is a trademark of Epson America, Inc. All other trademarks and/or registered trademarks are property of their respective owners.

Logo – http://photos.prnewswire.com/prnh/20121130/LA21891LOGO

SOURCE Epson America, Inc.

How Social Media can Successfully Promote Your Restaurant

By | Growing Your Restaurant, Restaurant Marketing Tips | No Comments

As an enthusiast of social media, I probably share the opinion of almost the entire population when I say that nowadays social media is what you need to make your restaurant a huge success. Whether or not you like or dislike, use or avoid social media for personal habits, one thing cannot be denied and that is that millions of users log on every day to the likes of Facebook, Twitter and Linkedin.

What you do need to remember though is that the primary importance of having a social media account is to interact socially with your virtual friends, the idea of integrating social networking into business coming later on. What you need to remember then when you wish to advertise your services to a global audience is that you cannot be too aggressive in your social media skills, and rather than pushing “friends” with spammy mails and annoying block capital advertisements, you need to subtly persuade them that your restaurant really is the place they need to be.

I personally have used social media for one of my business ventures, and can only rave on about the success I had. I decided to monitor the percentage of my clients that found out about my venture through social media, and the results were actually quite shocking. My conclusion from all this; it really is great to have people “talking about you” and the more “likes” or visits or “tweets” you receive, the better it all gets. Just remember however never to post anything negative or respond to any comments left in a negative manner; this really would get people talking about you, but in the very worst possible way!

A food online ordering system through social media can also help your business grow in a big way.  Many businesses see a 10%-20% increase in sales by just adding a restaurant online ordering system.  The system also work in social media apps like Facebook, iOS, and Android.  Contact Food Online ordering Systems for a demo today!

Food Online Ordering To Streamline Your Food Business

By | Growing Your Restaurant, Restaurant Marketing Tips | No Comments

Food Online Ordering Systems empowers your restaurant business with advanced e-commerce technology that will enable you to streamline your business. Numerous advantages come with incorporating this software to your current point of sale system. For one, you stop being limited by physical locations as anyone can order food from your business. Thus enabling your business to finally transverse different horizons that will ultimately raise your bottom line. However, when it comes to digital transitions, a good number of business owners still tend to be wary of the idea. Here are some of the ways that online ordering can work toward streamlining your business thus boosting your sales.

Every customer is attended to

There is nothing worse than craving something particular to eat then finding that either the line are too long at the restaurant or worse yet, it is closed or being put on hold when calling! Our online food ordering system allows you to keep your business open for as many hours as you want. Inclusion of delivery means that people do not have to wait for food at the premises or phone but can simply have their order brought to them at their convenience. Not only does this translate into customer acquisition, it also increases your customer retention rates. This can only mean additional profits for your business.

Flexibility for both your business and your customers

Making orders over the phone is becoming a thing of the past, as it should be! Not only do customers have to contend with busy phone lines during rush hour, but your employees also will not catch a break during peak hours such as lunch and dinnertime. By opting for online restaurant ordering software, you lose your dependence on phone lines for an automated and more efficient service. In addition, the use of automated email notifications will keep your customers feeling that you value paying attention to them despite the business’ stipulated working hours.

Up to the minute updates

One of the worst scenarios for your business is when a customer wants to order a particular item only to be told that it is not available. Not only does this lead to disappointment, but it could potentially make you lose business if they opt to purchase the food from a rival restaurant. With online food ordering software, your menu is refreshed by the minute thus ensuring that it is always up to date. Customers get a chance to choose their food from what is available all the time thus eliminating the chances of orders not being met.

Repeat orders

Another way of streamlining your business and boosting sales is by having repeat clients. Our online food ordering system can help you do this if incorporated with other incentives such as loyalty programs, coupons and more. These added incentives will make customers feel obliged to keep ordering from your business. As they will have their own accounts and profiles, which provide them with bonuses the more frequently, they choose to order from you.

With secure transactions and the ability to update your menu handily, our food online ordering system allows your business to embrace increased work productivity and boost sales at a fraction of the cost!

 

Effective Marketing Tips: Online Ordering for Restaurants

By | Growing Your Restaurant, Restaurant Marketing Tips | No Comments

Technology and the rise of social media has made it easier for businesses to get the word out regarding their products and services. While this is definitely a good thing, it is not without its downsides.

Digital channels of communication, while providing businesses with a conduit leading directly to their target audience, have become saturated. It is now harder than ever for businesses to stand out.

For example, how can one fried chicken restaurant compete with 10 others, who all swear to be the best in the city? These restaurants are all bound to have excellent websites, and also have attractive social media accounts.

There are companies that specialize in customizing user experience and ensure that customers are more likely to become aware of a restaurant or caterer. An online ordering system, for example, can work on a restaurant’s existing web presence and expand it into a customer’s personal space using mobile applications, and making it easy for them to get the food that they want at their doorstep.

However, there are a few things a restaurant or food catering service should remember to make their marketing plans more effective.

1. Create a website

Aside from the tried and true–fliers, pamphlets, and posters–restaurants and food services these days should establish an online presence, starting with a website.

With the increasing popularity of smart phones and other mobile devices, people are relying more and more on the internet to get the information they need. If you cannot be Googled, it is like you do not exist.

A good website should contain information about your restaurant or food catering service, but most importantly should showcase the food, where stores can be found, and how they can order.

2. Establish presence on social media

Social media is also a good place to push updates to customers, as they spend a lot of time there online.

Facebook is able to deliver good clickthroughs to websites, and Twitter gives users the chance to get live updates from businesses they follow. Instagram is foodie heaven, and other platforms such as Pinterest and Tumblr also allow for various means to highlight food products.

Social media also makes it easy for customers to get in touch, and to join promotions or contests.

3. Encourage food reviews

People like giving their opinions, and love it when their views are heard and shared by others. This is why it can be useful for restaurants to share food reviews written by customers and bloggers on their website and social media accounts.

If bad reviews are given, restaurants can immediately address the complaints and show that they have addressed these, making customers happy with their quick response.

4. Make food online ordering for restaurants or reservations an option

Customers like convenience, and online ordering for restaurants is as easy as it can get. In addition to food orders, most online ordering systems can also receive table reservations.

With the availability of online payment platforms and the rise of mobile devices, this can be useful in ramping up sales, as customers no longer have to wait until they get off work or go to a store in order to transact their business.

They can buy food or make reservations immediately, when the mood strikes or they feel hungry.

5. Regularly get feedback from customers

It is important to talk to customers about their opinions, and to make them feel that what they want matters. After all, they are paying good money for the food and service.

Feedback can be through email, the website, social media, phone, or a dropbox on site.

There should be follow through, however. Restaurants can leverage social media or their website to show their responses to the most pressing concerns. Showing you care can earn brownie points with customers.

6. Give incentives or discounts to customers

Incentives such as a one-day only discount, a weekend food sale, or free dessert can help ramp up sales–everybody likes freebies.

Social media can be leveraged in a variety of ways to promote these kinds of efforts.

7. Ride on local holidays or events

Hosting an event during local holidays or events can help a restaurant get increased sales, as they can serve as a meeting place for several groups. For example, a bar can host a football viewing party, for example, and fine dining restaurants can host a Valentine’s Day speed dating event.

8. Show lots of food photos on promo materials

Visually stimulating photographs can ignite interest in people, and gorgeous food photos on promotional material, websites and social media accounts are sure to make potential customers think about what your restaurant or catering service is offering.

There are several Facebook and Twitter posts a day, as well as whole Instagram campaigns and websites celebrating food. Consistently mouthwatering food photographs are sure to catch foodies’ attention.

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